We kicked off 2011 on January 4 with a million dollar publicity event for Ali Raj in Bangladesh.
Every TV and radio station, as well as all six newspapers of Bangladesh, covered the event.
This was not an accident or luck. This was a very well-planned Merlin Award presentation event. Months in advance, we had communicated with the media and press to organize this event.
On the day of the award presentation, the media was invited to a five star hotel, The Hotel Sonargaon, where they was plenty of food and champagne and each received their press kits and individual interviews. Below are the pictures. One picture tells a thousand words.
The event was sponsored by Mojo, which is Bangladesh's largest soft drink company.
For the printable versions, click on each picture to enlarge. |
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